Systems & Scale — The Estée Lauder Companies
Scaling creative autonomy inside a global beauty organization
Worked alongside founders and brand teams to keep niche brands recognizably themselves inside a global group — building the product-development operating model, governance and cross-functional processes that let a 300+ SKU portfolio representing €110M+ in annual revenue scale without surrendering brand autonomy, creative intention, product integrity or speed to market.
Across 130+ innovation and business-continuity initiatives, the work spanned new-product development, formulation, quality, manufacturing, supplier management and launch governance — connecting creative teams with the technical and operational infrastructure needed to execute without significant trade-offs at scale. Redesigned approval and evaluation workflows cut internal evaluation workload by 90%.